You've seen how much social content there is to wade through nowadays - we are being attacked by selfies, political opinions, and photos of other people's children.
"Is this dress blue or gold?" "Wasn't the Queens Gambit amazing?" "LOOK AT MY BRUNCH!"
You gotta stand out, to be noticed. You have to be seen as an expert. As someone worth paying attention to. And how do you do that?
Well firstly you need brand assets that even Ryan Gosling couldn't say no to.
Next you need to show up.
And since on social media, perception is reality...
YOU don't need to show up every time... but your CONTENT does.
Why do you think people run ads, to be shown over and over and over?
You need to BE SEEN.
So you can:
Be seen as someone who is consistent (read: reliable)
Be seen by the right people (at the right time)
Be seen as the best version of yourself
Because if you're not being SEEN... you're just a part of the noise.